While old school marketing approaches, such as billboards and radio ads, are passive experiences, social media actively engages users with realtime messaging in an immersive, interactive environment. The top social media platforms – Facebook, Instagram, Snapchat, YouTube, etc. – can be expertly utilized for communicating online with existing patients and for attracting new ones.
While there is no real variance in how procedures are performed on women versus men, differences exist in the anti-aging goals, and the ways in which practitioners address areas that satisfy both gender and individual patient needs. Learn how to approach each gender and address the nuanced patient needs.