Hollywood, Fla. - The real issue of medical liability reform is patient access to care -- it will not matter if you have a prescription drug benefit or if you have health insurance if you can't find a physician, said Donald J. Palmisano, M.D., J.D.
Denver - Cosmetic surgeons can learn from surgeons performing laser-assisted in situ keratomileusis (LASIK), who have found out the hard way that making claims in advertising, such as "Throw away your glasses" can come back to haunt them in court. Cosmetic surgeons can find themselves in similar situations when they mix professional credibility with slick advertising.
San Diego - With malpractice premiums rising almost exponentially for doctors in the past few years, especially in high-risk specialties, physicians are looking at ways they can protect the assets they've worked so hard to earn.
Hollywood, Fla. - At the annual American Academy of Cosmetic Surgery Scientific Meeting, certified financial planner Marc Singer lectured on how "going bare," or carrying no malpractice insurance, may well be a sound business decision - and that it's becoming a trend among physicians nationwide.
Hamilton, N.J. - Should physicians call patients after a procedure to ask how they're doing, check to see why they missed an appointment, even give them flowers?
National report - Women may dominate the personal care industry, but men now make up approximately one-fifth of this market, according to a 2002 study done by Mintel International. Men spend $12 billion annually to maintain and improve their appearance. Every year, that dollar figure increases. If you are not already addressing the male market, then you should start today, because men are hot - especially in the personal care industry.
In the beginning of Internet marketing, the most important aspect of the strategy was the practice website. Today, in order to capture Internet traffic and manage it, there are five necessary components, including: 1) An effective website 2) A directory listing 3) search engine optimization 4) a commercial email program 5) integration and implementation. Without these five components, a practice is missing out on the complete equation.
This story, which began in the February issue, enumerates suggestions - month by month - for surgeons to more effectively market their practices.
Physicians groups praised the Senate's approval of the Medicare Prescription
Drug and Modernization Act of 2003 and the bill's provision for voluntary, not
San Diego Yesterday, various industry members shared technological
developments and practice management information to help plastic and cosmetic
surgeons more effectively run their practices. The panel, entitled "The
2003 Industry Update on Hot Technologies," included talks by representatives
of The Doctors Company, NexTech, KCI, Ethicon, Stryker Leibinger, Canfield
Imaging System, Mentor Corporation, and INAMED Aesthetics and was moderated
by Dr. Kenneth Salyer.