Arapidly growing trend in medical practices is the expansion into ancillary services. The rising costs of operating a medical business have forced physicians to take a look at how they can expand and better serve their patients.
A dose of good old fashioned bedside manner is the foundation of a soild doctor-patient relationship
Workplace "burnout" is a term that we usually save for describing other people and their careers. Interestingly, a significant number of physicians — and, yes, even cosmetic surgeons — are on the verge or have full-blown symptoms of this destructive problem.
Purchasing a Web site is only the first step toward Internet marketing success, which can dramatically affect a practice's efficiency and potentially save thousands of dollars. To support a Web site, a number of services are necessary. Deciding which company's technology is compatible with the specific needs of an individual practice is difficult when doctors must sift through a sea of offerings from local design firms, freelance Web designers, advertising agencies and Internet marketing firms that specialize in medicine.
Los Angeles ? Nearly everyone understands the importance of a budget, but how many people actually make the effort to create and adhere to one ? especially for financial matters relating to the profitability of a cosmetic surgery practice?
To better manage their financial operations, cosmetic surgeons should look at "everything they didn't teach you about managing money in your practices," according to practice management consultant Karen Zupco.
San Diego - Physicians enter medicine to take care of people. But to continue doing so, they need to master business principles, according to Walter Erhardt, M.D. "Reimbursement is going down. We have more competition for cosmetic procedures. Costs are going up. Patients are harder to work with; they have more demands. Staff has more demands," he says.
A change in focus dramatically increased the effect of HIPPA on practitioners who provide "elective healthcare."
Deer Valley, Utah - Cosmetic surgeons might think that patients would be less likely to sue for elective procedures. But, take it from C. Gregory Tiemeier, an attorney with Denver, Colo.-based Tiemeier & Hensen, who specializes in medical malpractice defense, commercial litigation and risk management, cosmetic surgeons are not immune and might be more at risk for getting sued than they think.
National report - Women may dominate the personal care industry, but men now make up approximately one-fifth of this market, according to a 2002 study done by Mintel International. Men spend $12 billion annually to maintain and improve their appearance. Every year, that dollar figure increases. If you are not already addressing the male market, then you should start today, because men are hot - especially in the personal care industry.